Apple’s March 2015 Special Event: what you need to know

AppleEventHello,

On March 9, Apple hosted the March 2015 Special event. Tim cook presented the new products and innovations that Apple has been working on.

Personally, I am more excited about the new 12″ MacBook and the Apple Watch.

General Announcements

  • iPhone Sales: iPhone 6 and 6 Plus generated 700 million devices sales combined
  • Apple TV
    • Price decrease. Get it for 69$ instead of 99$
    • HBO streaming will be available on Apple TV in April for a 14.99$ monthly payment

Medical ResearchKit

Apple introduces the “Medical ResearchKit” with the aim to help the medical industry and empower the users to play a big part of the research.

  • The kit provides a set of powerful diagnostic tools
  • The goal is to get the users to share their medical data and other feedback in order to help the medical community and app developers
  • It will be an open source project and will be released next month

Medical apps

Traditionally, medical data used to be collected once in a while. The premise of the medical apps is to put the patient in the center of the research, and have him/her participating in research by providing continuous feedback.

Some medical apps:

  • Parkinson research (tap test, or say ‘ah’)
  • Balance test
  • Diabetes
  • Cadiovascular diesase
  • Asthma
  • Breast cancer

Tim also spoke about the importance of  privacy in regard to medical data:

  • The users decide what to participate and send
  • Apple will not see you data

New MacBook

Tim comes to the stage holding a very tiny MacBook and said that we reinvented the MacBook.

  • Weights 2 pounds
  • 13.1mm thin (The previous MacBook Air is 17.3mm). Thus 24% thinner
  • All metal enclosure
  • Full size keyboard
    • Going all the way to the edge
    • All new keyboard keyboard keys with the butterfly mechanism
  • 12 inch Retina display with resolution up to 2304 x 1440 ; 0.88mm thin for the panel
  • ForceTouch trackpad with 4 sensors
    • It gives tactile feedback
    • Same feel all over the trackpad
    • Configurable by software
    • Force click can be used for some built-in apps, for example:
      • Automatically get a definition of a word in a browser
      • Force click to auto create appointment from an address in the email
      • Force click is programmable
      • Force click the “fast forward” button to speed up the normal fast forward skip rate
  • First fanless Macbook, thus totally silent when operating operate in silence
  • Eliminate most mechanical components
  • Processor
    • It uses “Intel Core M” processor with frequencies ranging from 1.3 Ghz up to 2.9 Ghz with just 5 Watts power consumption
  • Prices
    • 1299$ 8gb, 256SSD
    • 1559$$ ; 512gb ; 8gb memory
  • Ships in April
  • Battery technology
    • Terrace battery structure to allows 35% greater battery usage
    • 30% less energy consumption for the same brightness
    • All day battery life
  • Single port using the new USB-C universal connector that can be used for:
    • Charging
    • Video output
    • Data (mass storage devices)
    • You can buy a “USB-C Digital AV Multiport Adapter” from here
  • Colors: silver, space gray and stunning gold
  • It is a green product and the world’s most energy efficient notebook

New updates to the existing MacBook Air and MacBook Pro were also announced:

  • MacBook Air:
    • Thunderbolt 2
    • Now available with Core i5 and i7
    • The flash drives is times faster
  • MacBook Pro
    • Force touch track pad
    • The flash drives is times faster
    • Bumped the battery life with one more extra hour, thus bringing the total time to 10 hours

Apple Watch

For Apple Watch announcements, please see my other blog post.

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